Experience Electric | Plans + Projects | Our Work

Experience Electric

Try it! You’ll love it!

That was the concept behind Experience Electric, our 2014-15 campaign to spur electric vehicle — or EV —adoption.

Experience Electric event, San Jose, October 2014
Noah Berger
Experience Electric event, San Jose, October 2014.

MTC launched the Experience Electric campaign to give Bay Area drivers a chance to test a variety of pure electric and plug-in hybrid EVs in a hassle-free environment…with no sales pressure.

By accelerating EV use we’ll reduce tailpipe emissions, improve air quality, and reach local and state targets for curbing greenhouse gas pollution.

More than 4,200 people got to Experience Electric in 2014 at some two dozen public test drive events in eight counties.

MTC funded the public test drives through its Climate Initiatives Program, with additional funding from the Bay Area Air Quality Management District.


MTC, the Bay Area Air Quality Management District and a consortium of electric vehicle organizations launched the Experience Electric campaign. Other partners included:

  • Bay Area EV Strategic Council
  • California Center for Sustainable Energy
  • Plug In America
  • Charge Across Town
  • Bay Area Climate Collaborative
  • EV Communities Alliance

EVs are more than 75 percent cleaner than the average gasoline-powered vehicle — even after counting emissions from power plants.

For drivers who have solar-generated power at home or other “green” power options, driving an EV can be nearly carbon-free.

Data suggest that if just 500 people convert to EVs, Bay Area emissions would drop by more than 3,300 tons annually.


Want to know how much time is spent in congestion in the Bay Area? Visit our Vital Signs website and find out, and so much more…