MTC and San Francisco County Transportation Authority (SFCTA) collected data from thousands of Bay Area residents in fall 2018 and spring 2019 for a regional travel study to better understand their transportation needs and preferences. Conclusions from the data are currently being prepared, and results of the study will be posted as they are available.
Data collected as part of the Bay Area Transportation Study will help answer questions about how the region can maintain and improve mobility, accessibility, and connectivity for residents as the population grows, new travel choices emerge, and travel patterns evolve. The information collected will be vital for planning and prioritizing improvements for the Bay Area’s transportation system.
Survey questions were designed to help decision-makers and planners understand the travel behavior of real people, revealing insights into how and why people travel the way they do. For example, the study is expected to help answer questions about who uses new services such as Uber and Lyft, and electric scooters, as well as how people make tradeoffs between traveling to traditional “brick and mortar” stores and shopping online.
Resource Systems Group, Inc. (RSG), an independent research firm, administered the survey on behalf of the MTC and SFCTA. A random sample of Bay Area residents was invited by first-class mail. Residents were asked to participate using an app called rMove™ on their smartphones.
The survey involved questions about general household information as well as travel details for one week. All information collected in this study will remain strictly confidential. Contact information will be kept separate from the responses and destroyed after the study is over. The aggregated data will be used for transportation analysis and modeling purposes.
For more information on the Bay Area Transportation Study:
- Project Email (preferred): email@example.com
- MTC project contact:
Shimon Israel (Phone: 415-778-5239, Email: firstname.lastname@example.org)
- SFCTA project contact:
Joe Castiglione (Phone: 415-522-4810, Email: email@example.com)
The survey was available in English, Spanish, Traditional Chinese and Simplified Chinese.