Bay Area Transportation Study | Data Tools | Tools + Resources

Bay Area Transportation Study

MTC and San Francisco County Transportation Authority (SFCTA) are conducting a regional travel study to better understand the transportation needs and preferences of Bay Area residents. This fall thousands of residents in the area will receive invitations to participate in this important transportation study led by MTC and SFCTA.

Bay Area Transportation Study
Wednesday, September 26, 2018

Participation in the study will help answer questions about how the region can maintain and improve mobility, accessibility, and connectivity for residents as the population grows, new travel choices emerge, and travel patterns evolve. The information collected will be vital for planning and prioritizing improvements for the Bay Area’s transportation system.

The study will help decision-makers and planners understand the travel behavior of real people, revealing insights into how and why people travel the way they do. For example, the survey will help answer questions about who uses new services such as Uber and Lyft, and electric scooters, as well as how people make tradeoffs between traveling to traditional “brick and mortar” stores and shopping online.

Resource Systems Group, Inc. (RSG), an independent research firm, is administering the survey on behalf of the MTC and SFCTA. A random sample of Bay Area residents will be invited by first-class mail. Others will be invited to participate when handed postcards at busy areas throughout the Bay Area. Residents are asked to participate using an app called rMove™ on their smartphones.

The survey will involve questions about general household information as well as travel details for one week. All information collected in this study will remain strictly confidential. Contact information will be kept separate from the responses and destroyed after the study is over. The aggregated data will be used for transportation analysis and modeling purposes.

For more information on the Bay Area Transportation Study:

The survey is available in English, Spanish, Traditional Chinese and Simplified Chinese.

Thank you for participating and helping to improve transportation in the Bay Area!

What is this study all about?
We want to hear how you get around: How do you travel? How far do you go? How much does it cost? Our goal is to get a complete picture of transportation patterns to better plan for future improvements in the Bay Area.

Why should I participate?
Your participation ensures that people like you are represented in our regional transportation plans. (The gift card at the end helps too!)

How was I selected to participate?
Invited participants are selected at random from the Bay Area.

What do I get for participating?
People that complete the study on their smartphones will receive $15.

How much time does it take to participate?
It takes about 5 minutes to begin. It will take about 5 minutes per day for one week to report your travel.

How does the smartphone app (rMove™) work?
rMove collects travel and trip information from invited participants. Participants should keep their phones with them any time they travel during their study period.

What if I don’t travel much?
Any amount of travel (including no travel) will help us improve regional transportation planning. Don’t forget that short trips, such as walking the dog, count too.  

What if my transportation habits during the study aren’t my “typical” habits?
That’s no problem - we still encourage you to participate. We’ll also ask how you typically travel.

How is my personal privacy protected?
We will not disclose or share personal information we collect from you. More information is also shown the first time you open the rMove app.

Who is sponsoring this study?
This study is sponsored by the Metropolitan Transportation Commission (MTC) and the San Francisco County Transportation Authority (SFCTA).