Bay Area Transportation Study | Data Tools | Tools + Resources

Bay Area Transportation Study

MTC and San Francisco County Transportation Authority (SFCTA) are conducting a regional travel study to better understand the transportation needs and preferences of Bay Area residents. Thousands of residents in the area will receive mailed invitations to participate in this important transportation study led by MTC and SFCTA.

Bay Area Transportation Study
Friday, January 11, 2019

Participation in the study will help answer questions about how the region can maintain and improve mobility, accessibility, and connectivity for residents as the population grows, new travel choices emerge, and travel patterns evolve. The information collected will be vital for planning and prioritizing improvements for the Bay Area’s transportation system.

The study will help decision-makers and planners understand the travel behavior of real people, revealing insights into how and why people travel the way they do. For example, the survey will help answer questions about who uses new services such as Uber and Lyft, and electric scooters, as well as how people make tradeoffs between traveling to traditional “brick and mortar” stores and shopping online.

Resource Systems Group, Inc. (RSG), an independent research firm, is administering the survey on behalf of the MTC and SFCTA. A random sample of Bay Area residents will be invited by first-class mail. Residents are asked to participate using an app called rMove™ on their smartphones.

The survey will involve questions about general household information as well as travel details for one week. All information collected in this study will remain strictly confidential. Contact information will be kept separate from the responses and destroyed after the study is over. The aggregated data will be used for transportation analysis and modeling purposes.

For more information on the Bay Area Transportation Study:

The survey is available in English, Spanish, Traditional Chinese and Simplified Chinese.

Thank you for participating and helping to improve transportation in the Bay Area!

What is this study all about?
We want to hear how you get around: How do you travel? How far do you go? How much does it cost? Our goal is to get a complete picture of transportation patterns to better plan for future improvements in the Bay Area.

Why should I participate?
Your participation ensures that people like you are represented in our regional transportation plans. (The gift card at the end helps too!) Technologies and travel behaviors are changing quickly, and we need your help now to plan for the future.

How do I get started?
Invited persons can begin the study by downloading the rMove app on your Android or Apple iOS smartphone. Enter the unique password that was mailed to you and take a three-minute survey to get started. 

How was I selected to participate?
Invited participants are selected at random from the Bay Area. 

Can other members of my household participate?
Yes! Other household members (who live with you in your home) are strongly encouraged to participate with the same password. Just list their names when you sign up in rMove. If they download rMove and complete the study at the same time, they too will receive a gift card!

What do I get for participating?
Participants completing all of their surveys will receive a gift card. Please refer to your mailed invitation materials or email us at for more details. 

How much time does it take to participate?
It takes 3 minutes to get started and about 5 minutes per day for seven days to complete the full survey. The rMove app helps to reduce the effort required to capture your travel data.

How does the smartphone app (rMove™) work?
Once it is installed and running, rMove will record your travel. A few minutes after you stop traveling, rMove will ask a few details about your trip, such as how and why you traveled. The app will also ask a few questions at the end of each day. You can answer these surveys any time during the day, but please do not answer them while driving! Participants should keep their phones with them any time they travel during their survey period. 

What if I don’t have a smartphone?
To best understand regional travel behavior and to minimize the effort required to participate, this is a smartphone-based study. If another adult in your household owns a compatible smartphone, they are strongly encouraged to participate in the study.

What do I get for participating?
You will receive a gift card after you’ve completed the study, while also ensuring that residents like yourself are fully represented in our regional transportation plans.

What if I don’t travel much?
Any amount of travel (including no travel) will help us improve regional transportation planning. Don’t forget that short trips, such as walking the dog, count too.  

What if my transportation habits during the study aren’t my “typical” habits?
That’s no problem - we still encourage you to participate. We’ll also ask how you typically travel.

How is my personal privacy protected?
We will not disclose or share personal information we collect from you. More information is also shown the first time you open the rMove app. You can also review our full privacy policy.

Who is sponsoring this study?
This study is sponsored by the Metropolitan Transportation Commission (MTC) and the San Francisco County Transportation Authority (SFCTA).