Transit Fare Coordination & Integration Study

The Bay Area Transit Fare Coordination & Integration Study Draft Business Case Study has developed goals for a regional fare system that will improve the passenger experience and promote higher ridership across the region’s 27 different transit operators.

Goals & Recommendations

In addition to developing goals for a regional fare system that will improve the passenger experience and promote higher ridership, the study spelled out six main tasks for the project team:

• Develop specific goals for a regional fare system
• Document existing conditions and research successful coordination efforts to identify best practices for a Bay Area regional fare policy
• Identify barriers to transit ridership
• Develop and analyze viable alternatives
• Build a business case for each selected alternative
• Make recommendations and develop an implementation plan

The team has been working directly with riders and non-riders of the transit system to design fare policies that will make the system easier to use and encourage ridership.

Staff Contacts

William Bacon, MTC
Phone: (415) 778-6628
Email: wbacon@bayareametro.gov

Michael Eiseman, BART
Phone: (510) 464-6435
Email: MEisema@bart.gov