Incentivizing Active & Shared Transportation Pilot Program

The Bay Area’s local transportation system has changed dramatically in the wake of COVID-19. Long-established commuting habits have changed, and the transportation system may also need to change in the future to better serve the community.

MTC is funding the Incentivizing Active and Shared Transportation Pilot Program to learn how residents are now making local trips. The project is being supported by Metropia, Inc. and their GoEzy trip planning app.

By learning how and why people make commuting decisions, we can help shape the future of travel in the Bay Area.

This study lasts for a minimum of 6 months. The research team may extend the period, should needs arise.

Participants must reside in the 9-county Bay Area (Alameda, Contra Costa, Marin, Napa, San Francisco, San Mateo, Santa Clara, Sonoma or Solano counties) and be 18 years old or older.

Use the app for navigation while traveling around town for at least 4 trips a week, no matter which mode of transportation you use. Provide answers to simple questions occasionally asked within the app. Answer short survey questions you may receive from the program.

Use the app for navigation for your commute or running errands around town. No matter which mode of transportation you use, you’ll earn random coins for each trip you make. Each morning, you will receive a push notification telling you how much you've earned for the trips you made the previous day.  You can earn up to 5 coins each week. Each coin is worth one US dollar.

You can redeem your coins for gift cards within the app.

The app may also offer some additional coins for trying out new transportation options, such as leaving a little earlier or later than normal or taking an alternative mode like transit or biking. If you’re interested, use the app for that trip, and you’ll earn even more coins.

During the 6-month program period, you can take a short break – your rewards are calculated based on your weekly activities. Resume your use of the app whenever you can.

We take privacy very seriously and don’t share your individual data with any outside entity. We only use your data for statistical analysis. After the end of the program, we love you to continue using the app for your daily travel, but you also have the option to entirely delete your account from inside the app and no single trace of your data will be retained in our system.